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Custom Styling Primer

Starting at $31.00

A custom styling primer formulated with provitamin B5 that provides color, UV, and heat protection (up to 450°F). Formulated for your unique hair goals with a personalized level of hold.

Key Benefits

Protects from Heat Damage

Protects all type of hair from heat damage up to 450°F while simultaneously defending against UV and environmental aggressors.

Protects Color from Fading

Protects all color-treated hair from fading or shifting. Giving you longer lasting, more vibrant color.

Reduces Hair Breakage

Helps strengthen all hair types and reduces breakage.

Fully Customizable

Made-to-order and formulated with your unique styling goals and hold level to easily achieve any style.

How to Use

Cleanse

Our Shampoo has a rich lather that gently cleanses the scalp while hydrating your strands. Hint: For curly and coily textures we suggest swapping in our Co-Wash every few washes for even more hydration.

Condition

Our Conditioner is your first defense against dry hair that's prone to breakage. But if you need an extra layer of protection, our Leave-In delivers hydration all day.

Treat

Twice a week we recommend swapping out your Conditioner for our Hair Mask and leave it on your hair for 5 to 10 minutes for a more intense treatment.

Prep

You can Function fearlessly thanks to our Hair Serum and Styling Primer, which protect your hair from heat while reducing frizz and increasing shine.

FAQs

What type of hair does this styling primer work for?

All types! Because we have formulated over 15 million uniquely customized products. That means this styling primer is custom made to fit your individual needs.

How do I create my Custom Styling Primer?

You can start by taking our Custom Hair Quiz!

Can I use this product on dry hair?

Yes! You can apply to dry hair to refresh or restyle. Spray on dry hair and comb through. Follow with head tools as desired.

What are the benefits of subscribing?

Our subscription program, Function with Benefits, gives you perks like a welcome offer, members-only pricing, exclusive color and fragrance options, early access to deals, new product launches, and product testing!