What are the benefits of a serum?

Our customized serum is a critical step in a complete skincare regimen, delivering the highest concentration of key ingredients in our range. It is designed for use between the cleanser and the moisturizer as a way to deliver maximum results in a focused manner.

What does the serum feel like?

Our custom serum uses a gel-to-liquid-to-powder technology that feels like a gel, goes on like a liquid, and finishes velvety (but not dry!) like a powder. This quick-absorbing formula is an effective carrier for the highest concentration of our #skingoal ingredients, but also provides a soft focus and blurring effect, and is water-based, so it can penetrate deeply into skin.

Does the serum have a fragrance?

Yes! It has refreshing scent with notes of cucumber and a hint of citrus. Customers have said that it’s a fresh scent that reminds them of water! You also have the option of choosing fragrance free!