try the best in custom hair care, for less

unlock 10% off forever! get my set
Small shampoo bottle Small shampoo bottle

new!

function of beauty Starter Set

$32.99$29.69
get my set

your Starter Set includes:

  • 8oz custom shampoo
  • 8oz custom conditioner
  • 10% OFF FOREVER
  • Free shipping, always
  • Limited-edition stickers

😍 It's the easiest way to find your perfect formula before committing to full size. Your second delivery will be the full size 16oz set (no strings attached, cancel anytime).

ease in to custom care

Now you can try our top-rated formulas for less than $30 + lock in 10% off future orders.

how it works:

  • 📱 Take our hair quiz, and create your 100% custom shampoo + conditioner
  • 😊 Enjoy your starter formula for up to 40 washes (quick math: less than $1/wash!)
  • 💖 Love it or tweak it: confirm your formula or try something new!
  • 📦 After 1-3 months (you choose!), we’ll automatically ship your first full size set at 10% off!
take the hair quiz

*Upon redemption of the Starter Set offer, you will be enrolled in an auto-renewal subscription of the 16oz set for $49.99 (+10% off). You can cancel or change your deliveries at any time. Valid on first time orders only. Receive 10% off all subscription orders that include a shampoo + conditioner set. Discount will be valid for for as long as the subscription is active. Does not apply to re-activated subscriptions.

how it works:

  • 📱 Take our hair quiz, and create your 100% custom shampoo + conditioner
  • 😊 Enjoy your starter formula for up to 40 washes (quick math: less than $1/wash!)
  • 💖 Love it or tweak it: confirm your formula or try something new!
  • 📦 After 1-3 months (you choose!), we’ll automatically ship your first full size set at 10% off!
take the hair quiz

*Upon redemption of the Starter Set offer, you will be enrolled in an auto-renewal subscription of the 16oz set for $49.99 (+10% off). You can cancel or change your deliveries at any time. Valid on first time orders only. Receive 10% off all subscription orders that include a shampoo + conditioner set. Discount will be valid for for as long as the subscription is active. Does not apply to re-activated subscriptions.

better hair days ahead

We've got it down to a science. Here are the facts:

5 #hairgoals
in every pump

While other products focus on one thing, our custom products are the ultimate multitaskers, working hard towards your top five #hairgoals.

all the customization (87 trillion possibilities)

We're talking everything about your hair + #hairgoals, as well as choosing your fragrance, your color, and even putting your name on the bottle.

loved by all hair types

Recommended for all hair types, structures, scalp moisture levels because every order is individually formulated + filled based on your hair quiz.

clean, science-backed ingredients only

The best of science and nature come together for a truly clean formula, without compromising on effectiveness. 
100% vegan, gluten-free, cruelty-free.

still not sold?

check out our 5-star reviews here!

Stars 4.6/5

87,448 reviews

Real Reviews From Real Customers