Find us exclusively in stores near you

Find your store

Step 1

Choose your bases for your hair type: Straight, Wavy, Curly, Coily

Step 2

Choose up to 3 Hair Goal booster shots per product (out of 10 options).

Anti-Frizz Anti-Frizz

with beetroot extract

Hydrate and soften hair texture while protecting strands from frizz, static, and breakage.

Soothe Scalp Soothe Scalp
Soothe Scalp

with wood sugar

Moisturize and energize your scalp to soothe skin, reduce buildup, and help prevent flakes.

Deep Condition Deep Condition
Deep Condition

with apple fruit extract

Moisturize and deeply condition your hair to help repair damage caused by heat.

Volume Volume

with amaranth seed extract

Rejuvenate limp, lifeless strands and remove excess buildup for added body and lift.

Color Protection Color Protection
Color Protection

with rice protein

Protect your hair from damaging UV rays and prevent fading.

Shine Shine

with amaranth leaf extract

Enhance your hair’s natural shine and reflection while also improving your overall hair health.

Curl Definition Curl Definition
Curl Definition

with flaxseed oil

Define your natural curls to achieve smoother texture and improve overall manageability.

Thermal Protection Thermal Protection
Thermal Protection

with sesame protein

Moisturize and condition heat-damaged hair while also protecting strands.

Lengthen Lengthen

with hops extract

Help promote hair growth for stronger, healthier-looking hair.

Strengthen Strengthen

with pea sprout extract

Increase your hair's natural resilience and elasticity, and stimulate healthy hair.

Step 3

Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.

Orange Function of Beauty bottles
Open booster pack Pour booster pack into bottle Shake and mix to combine
paraben-free sulfate-free vegan recycled-plastic recyclable

Find Your Store

Shop United States


Shop our full collection in store or online in the US exclusively at Target.

Visit Target

Shop Canada

Shoppers Drug Mart
Shoppers Drug Mart

Shop our custom shampoo, conditioner, and Hair Goals in store or online in CA exclusively at Shoppers Drug Mart.

Visit Shoppers Drug Mart

Shop Great Britain

Cult Beauty
Cult Beauty

Shop our custom shampoo, conditioner, and Hair Goals now online in GB at Cult Beauty.

Visit Cult Beauty
Function of Beauty's portfolio of personalized products
Function of Beauty's portfolio of personalized products