Find us exclusively in stores near you
Find your storeStep 1
Choose your bases for your hair type: Straight, Wavy, Curly, Coily
Step 2
Choose up to 3 Hair Goal booster shots per product (out of 10 options).
Anti-Frizz
with beetroot extract
Hydrate and soften hair texture while protecting strands from frizz, static, and breakage.
Soothe Scalp
with wood sugar
Moisturize and energize your scalp to soothe skin, reduce buildup, and help prevent flakes.
Deep Condition
with apple fruit extract
Moisturize and deeply condition your hair to help repair damage caused by heat.
Volume
with amaranth seed extract
Rejuvenate limp, lifeless strands and remove excess buildup for added body and lift.
Color Protection
with rice protein
Protect your hair from damaging UV rays and prevent fading.
Shine
with amaranth leaf extract
Enhance your hair’s natural shine and reflection while also improving your overall hair health.
Curl Definition
with flaxseed oil
Define your natural curls to achieve smoother texture and improve overall manageability.
Thermal Protection
with sesame protein
Moisturize and condition heat-damaged hair while also protecting strands.
Lengthen
with hops extract
Help promote hair growth for stronger, healthier-looking hair.
Strengthen
with pea sprout extract
Increase your hair's natural resilience and elasticity, and stimulate healthy hair.
Step 3
Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.
Find Your Store
Shop United States
Target
Shop our full collection in store or online in the US exclusively at Target.
Shop Canada
Shoppers Drug Mart
Shop our custom shampoo, conditioner, and Hair Goals in store or online in CA exclusively at Shoppers Drug Mart.
Shop Great Britain
Cult Beauty
Shop our custom shampoo, conditioner, and Hair Goals now online in GB at Cult Beauty.
