buh-bye brass. hello blonde.

5 things to know about our brass busting formula:

BLAME IT ON THE ELEMENTS

Brass happens after color-treated hair is exposed to the environment - from the sun and unfiltered shower H20 to swimming pool and ocean water.

OPPOSITES ATTRACT

Purple and yellow are opposites on the color spectrum, so the deep violet pigments magically stick to your strands to neutralize brassiness.

SAVE $$$

Purple shampoo can extend the life of your color, which = fewer salon runs (score!).

SO WHO IS IT GOOD FOR?

Have blonde, bleached, platinum, grey or any type of highlights and looking to get rid of orange-y undertones? This is for you! Also perfect for anyone looking for a cool, ashy hair tone (not just blondes!).

#HAIRGOALS

During the hair quiz, you can still add 4 other goals to your purple shampoo (because we got 99 hair goals, and brass is only 1).

To try our new purple shampoo, simply select the new “reduce brassiness” goal in the hair quiz.