A custom styling primer formulated with your unique styling goals and hold level to easily achieve any style. Built in heat, UV protection, and color protection.
Customized with your unique goals to help achieve any style you desire with ease.
Protects hair from heat damage up to 450°F, color from fading or shifting, and defends against UV and environmental aggressors.
Strengthens hair while styling it, helping to reduce hair breakage.
Formulated with our Style Defense Complex, that includes styling polymers, rice extract and ProVitamin B5 to protect hair from heat and UV, while reducing breakage.
Styling Polymers
Styling hybrid polymers to help prime hair and enhance style creation.
Hydrolyzed Rice Protein
Helps lifting hair at the root to promote volume + bounce.
ProVitamin B5
Helps condition hair and control frizz.
found hair easier to style
had smoother hair
had less frizzy hair
Apply the product to damp or towel dried hair, holding it 6-8 inches from the hair. Evenly spray, blow dry or air dry. Once hair is completely dry, style with hot tools as desired. Can be used on dry hair to refresh or restyle. Comb through, allowing the product to dry and follow with heat tools as necessary.
Suggested application by hair type:
Fine hair: 4 to 6 sprays. For extra lift/volume, apply root to tip.
Medium hair: 6 to 8 sprays.
Thick/Coarse hair: 10 to 14 sprays.
What type of hair does this styling primer work for?
This product is formulated to your unique hair and works for all hair types whether you style with heat tools, or air dry! If you have fine hair, we recommend starting with 4-6 sprays. For extra lift/volume, apply to the root. For medium hair, we recommend 6-8 sprays. For thicker hair, we recommend 10-14.
How do I create my Custom Styling Primer?
Get started by taking the Function of Beauty hair quiz! Choose your styling goals, customize further with your choice of hold level and fragrance.
Can I use my Custom Styling Primer on dry hair?
Yes! You can apply to dry hair to refresh or restyle. Spray on dry hair and comb through. Follow with heat tools as desired.
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Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested