Function of Beauty Styling Primer

Styling primer bottle on a light pink background

Woman with dark brown curly hair holding the styling primer

Product still featuring the Function of Beauty styling primer, shampoo and conditioner

Styling primer mid spray with product claims. 95% of customers had softer hair. 91% of customers had smoother hair. 89% of customers had less frizzy hair.

Girl smiling with curly hair and cornrows

Ingredients in the Style Defense Complex including Provitamin B5, hybrid natural and synthetic polymers, and rice seed protein and rice extract.

Before and after showing shiny and defined curls after using the styling primer. Hair goals included curl definition and frizz control.

Before and after showing sleek and silk hair after using the styling primer. Hair goals included volumize and smooth.

Custom Styling Primer

Create Your Formula

A custom styling primer formulated with your unique styling goals and hold level to easily achieve any style. Built in heat, UV protection, and color protection.

Key Benefits

Customized with your unique goals to help achieve any style you desire with ease.

Protects hair from heat damage up to 450°F, color from fading or shifting, and defends against UV and environmental aggressors.

Strengthens hair while styling it, helping to reduce hair breakage.

Image of curly hair before and after using the styling primer

Key Ingredients

Formulated with our Style Defense Complex, that includes styling polymers, rice extract and ProVitamin B5 to protect hair from heat and UV, while reducing breakage.

Styling Polymers

Styling hybrid polymers to help prime hair and enhance style creation.

Hydrolyzed Rice Protein

Helps lifting hair at the root to promote volume + bounce.

ProVitamin B5

Helps condition hair and control frizz.

Proven Results

94%

found hair easier to style

91%

had smoother hair

89%

had less frizzy hair

How to Use

Apply the product to damp or towel dried hair, holding it 6-8 inches from the hair. Evenly spray, blow dry or air dry. Once hair is completely dry, style with hot tools as desired. Can be used on dry hair to refresh or restyle. Comb through, allowing the product to dry and follow with heat tools as necessary.

Suggested application by hair type:

Fine hair: 4 to 6 sprays. For extra lift/volume, apply root to tip.

Medium hair: 6 to 8 sprays.

Thick/Coarse hair: 10 to 14 sprays.

FAQ

What type of hair does this styling primer work for?

This product is formulated to your unique hair and works for all hair types whether you style with heat tools, or air dry! If you have fine hair, we recommend starting with 4-6 sprays. For extra lift/volume, apply to the root. For medium hair, we recommend 6-8 sprays. For thicker hair, we recommend 10-14.

How do I create my Custom Styling Primer?

Get started by taking the Function of Beauty hair quiz! Choose your styling goals, customize further with your choice of hold level and fragrance.

Can I use my Custom Styling Primer on dry hair?

Yes! You can apply to dry hair to refresh or restyle. Spray on dry hair and comb through. Follow with heat tools as desired.

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30-day Healthy Hair Guarantee

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30-day Healthy Hair Guarantee

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30-day Healthy Hair Guarantee

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