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Use purple-pigmented shampoo to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair. Proven to:

  • Enhance shine and extend the life of your color
  • Keep blonde hair cool, bright, and vibrant
  • Provide nourishment + smoothness

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create your custom purple shampoo formula today!

8oz, 16oz$29.99 - $49.99

1. build your hair profile

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natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

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deep condition

Intense nourishment that softens processed, brittle hair into smooth, silky hair

Shea Butter + Avocado Oil

fix split ends

Instantly smooths ends while fortifying with moisture to help prevent future breakage

Black Oat Seed Extract + Beetroot Extract

hydrate

Locks in moisture to maintain smoothness and shine

Coconut Oil + Aloe Vera

replenish hair

Revives damaged, nutrient-depleted strands and protects from environmental stressors

Chestnut Extract + Rice Protein

strengthen

Promotes elasticity and resilience to support weak or damaged hair against breakage

Horsetail Extract + Evening Primrose Oil

rejuvenate

Supports aging hair by promoting a healthy hair follicle and scalp barrier, leading to softness, shine, and volume

Locust Bean Gum + Baobab Seed Extract

color protection

Prevents dulling and fading and protects againts UV rays for lasting, vibrant color

Palm Fruit Extract + Rice Bran Oil

lengthen

Promotes scalp circulation and follicle health to help support hair growth and prevent breakage

Pea Sprout Extract + Blue-Green Algae Extract

thermal protection

Shields hair against the damaging effects of heat styling

Grapeseed Oil + Linseed Extract

volumize

Removes buildup and adds lift at the roots, for noticeable volume and fullness

Sweet Almond Extract + Quinoa

anti-frizz

Softens texture and hydrates hair to smoothe and prevent static, even in humidity

Tamarind Extract + Moroccan Argan Oil

curl definition

Helps keep natural curls bouncy, smooth, and manageable

Chia Seed + Linseed Extract

nourish roots

Supports overall hair health by promoting strength from root to tip

Blue-Green Algae + Coconut Fruit Extract

shine

Adds reflection and gloss to dull, lackluster hair without weighing it down

Acai Oil + Amazonian Babassu Oil

soothe scalp

Moisturizes to help calm irritation and itch while reducing the look of flakes

Aloe Vera + Salicylic Acid

straighten

Infuse hair with a biolipid complex to smooth, soften, and fight humidity

Sunflower Seed Oil + Passion Fruit Oil

oil control

Supports healthy oil production to prevent excessively oily hair or scalp

Rosemary Leaf Extract + Vitamin E

reduce brassiness

Ultraviolet pigments counteract orange and brassy tones on blonde, bleached, highlighted, or silver hair

*This hair goal results in a deep purple-colored shampoo

Yuzu Fruit Extract + Violet Pigments

3. choose your fragrance

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fragrance

fragrance strength

4. choose name & color

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SHAMPOO COLOR

0123456789

CONDITIONER COLOR

0123456789

*note: Slight variations in color may occur due to your formula’s unique blend of natural ingredients. That means, like you, each bottle is one-of-a-kind!

5. Pick a Product

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shampoo + conditioner set

(silicone-free)

shampoo bottle conditioner bottle

high-performing, personalized formulas

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learn about our ingredients
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ingredients

All Function of Beauty products are formulated without sulfates, parabens, phthalates, or gluten, and are always certified vegan and cruelty-free.

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recommended use

Wet hair and apply to brassy areas for 2-3 minutes or longer if you are experiencing significant brassiness. Rinse thoroughly, and follow with your Function of Beauty conditioner.

design your formula
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great for...

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

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got questions?

Who is it good for?

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

Why is my hair brassy?

“Brassiness” refers to the yellow/orange undertones that naturally occur after color-treated or naturally blonde hair is exposed to the environment—that includes everything from the sun to unfiltered shower water to swimming in salt or chlorinated water. Brassiness can also cause your color to become dull, faded, or lackluster.

How does purple shampoo work?

Our purple toning shampoo is formulated with deep violet pigments that help neutralize the yellow/orange tones in your hair so that it appears cool, fresh, and vibrant.
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