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Custom Purple Shampoo

Starting at $21.00

A custom Purple Shampoo formulated with neutralizing violet pigments designed to gently cleanse the scalp and tone brassy hues on blonde, silver, gray, or highlighted hair for fresher-looking color. Leave on hair, especially brassy areas, for 2-3 minutes. Rinse thoroughly. For more intense results, leave in for an additional 1-2 minutes. Rinse your tub, shower, or sink well afterward to prevent staining.

Key Benefits

Cleanses

Gently removes build-up from the scalp without stripping the hair.

Tones

Reduces brassiness and yellow tones for fresher-looking blonde, highlighted, or silver hair.

Protects

Protects blonde, highlighted, or silver hair from chlorine, sun, pH-unbalanced water, and other aggressors.

Strengthens

Reduces frizz, breakage, and split-ends for all hair types.

Fully Customizable

Made-to-order and formulated with your unique hair goals in mind and hair type for a fully custom experience.

How to Use

Cleanse

Our Purple Shampoo has a rich lather that gently cleanses the scalp while hydrating your strands and toning down any brassiness in blonde, highlighted, or grey hair.

Condition

Our Purple Conditioner defends against breakage while toning down any brassiness in blonde, highlighted, or grey hair.

Treat

A few times a week we recommend using our Purple Mask for a more intensive treatment for blonde, highlighted, or grey hair.

FAQs

What if I use too much purple shampoo?

If you’ve overdone it, don’t stress—wash again with a non-purple shampoo.

What type of hair does this shampoo work for?

Custom Purple Shampoo is ideal for blonde and silver or gray hair, whether natural or color-treated.

Do I need to use your purple conditioner?

For best results, follow recommended usage and custom routine provided through the hair quiz. We recommend tailoring purple shampoo usage with your existing routine.

How do I create my Custom Purple Shampoo?

You can start by taking our Custom Hair Quiz!

What are the benefits of subscribing?

Our subscription program, Function with Benefits, gives you perks like a welcome offer, members-only pricing, exclusive color and fragrance options, early access to deals, new product launches, and product testing!