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custom purple shampoo

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reduces brassiness

custom purple shampoo

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  • Formulated with deep purple pigments to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair.
  • Enhances shine and extends the life of your color.
  • Sulfate- and paraben-free, vegan, cruelty-free.
  • Fully customizable according to your unique hair type, hair goals.
take the quiz
take the quiz

  • Formulated with deep purple pigments to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair.
  • Enhances shine and extends the life of your color.
  • Sulfate- and paraben-free, vegan, cruelty-free.
  • Fully customizable according to your unique hair type, hair goals.

take the hair quiz

create your custom purple shampoo formula today!

8oz, 16oz $29.99 - $49.99

1. build your hair profile

hair type

hair structure

scalp moisture

2. select up to 5 hair goals

3. choose your fragrance

fragrance

fragrance strength

4. choose name & color

SHAMPOO COLOR

0123456789

CONDITIONER COLOR

0123456789

*note: Slight variations in color may occur due to your formula’s unique blend of natural ingredients. That means, like you, each bottle is one-of-a-kind!

5. pick a size

shampoo + conditioner set

(silicone-free)

frequency

cancel anytime

clean, science-backed ingredients

Cruelty-free badge Vegan badge Sulfate & Paraben free badge Sustainability focused badge Made in USA badge
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ingredients

All Function of Beauty products are formulated without sulfates, parabens, phthalates, or gluten, and are always certified vegan and cruelty-free.

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recommended use

Wet hair and apply to brassy areas for 2-3 minutes or longer if you are experiencing significant brassiness. Rinse thoroughly, and follow with your Function of Beauty conditioner.

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great for...

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

the people have spoken

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got questions?

Who is it good for?

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

Why is my hair brassy?

“Brassiness” refers to the yellow/orange undertones that naturally occur after color-treated or naturally blonde hair is exposed to the environment—that includes everything from the sun to unfiltered shower water to swimming in salt or chlorinated water. Brassiness can also cause your color to become dull, faded, or lackluster.

How does purple shampoo work?

Our purple toning shampoo is formulated with deep violet pigments that help neutralize the yellow/orange tones in your hair so that it appears cool, fresh, and vibrant.