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custom purple shampoo

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reduces brassiness

custom purple shampoo

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Use purple-pigmented shampoo to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair. Proven to:

  • Enhance shine and extend the life of your color
  • Keep blonde hair cool, bright, and vibrant
  • Provide nourishment + smoothness
take the quiz

Use purple-pigmented shampoo to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair. Proven to:

  • Enhance shine and extend the life of your color
  • Keep blonde hair cool, bright, and vibrant
  • Provide nourishment + smoothness

take the hair quiz

create your custom purple shampoo formula today!

8oz, 16oz $29.99 - $49.99

1. build your hair profile

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natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

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deep condition

Moisturize and deeply condition dry damaged hair from the inside out, restoring hydration lost from heat and/or chemical processing.

Shea Butter + Avocado Oil

fix split ends

Smooth and coat your split ends for a sleek hair surface while building moisture content to minimize future split ends.

Black Oat Seed Extract + Beetroot Extract

hydrate

Restore your hair’s moisture balance, prevent future moisture loss and treat your hair with long-lasting hydration.

Coconut Oil + Aloe Vera

replenish hair

Replenish damaged, nutrient-depleted strands and protect your hair from environmental stressors.

Chestnut Extract + Rice Protein

strengthen

Increase your hair’s resilience and elasticity, stimulate healthy hair growth and protect your hair from breakage.

Horsetail Extract + Evening Primrose Oil

rejuvenate

Revitalize and strengthen your hair to prevent premature aging caused by environmental stressors, heat and chemical styling, and nutrient loss.

Locust Bean Gum + Baobab Seed Extract

color protection

Protect your hair from damaging UV rays, prevent dulling and fading, and enhance your strands for optimum color uptake and retention for lasting, vibrant color.

Palm Fruit Extract + Rice Bran Oil

lengthen

Promote healthy hair growth with increased scalp circulation and follicle stimulation for longer, stronger locks.

Pea Sprout Extract + Blue-Green Algae Extract

thermal protection

Moisturize and condition heat damaged hair while protecting strands from future damage caused by thermal styling.

Grapeseed Oil + Linseed Extract

volumize

Rejuvenate limp, lifeless hair with noticeable volume and cleanse hair free of buildup which may be weighing hair down.

Sweet Almond Extract + Quinoa

anti-frizz

Hydrate and soften hair texture while protecting strands from frizz, static and breakage.

Tamarind Extract + Moroccan Argan Oil

curl definition

Enhance and define your natural curls to achieve smoother texture and improve overall manageability.

Chia Seed + Linseed Extract

nourish roots

Stimulate your hair roots and facilitate the transport of key nutrients to hair bulbs and shafts for healthier, fuller hair.

Blue-Green Algae + Coconut Fruit Extract

shine

Enhance your hair’s natural shine, luster and reflection while improving your overall hair health without weighing hair down.

Acai Oil + Amazonian Babassu Oil

soothe scalp

Moisturize and energize your scalp to relieve discomfort, reduce buildup and help prevent flakes.

Aloe Vera + Salicylic Acid

straighten

Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.

Sunflower Seed Oil + Passion Fruit Oil

oil control

Stimulate and revitalize your scalp to promote healthy hair growth and prevent excessive oil production.

Rosemary Leaf Extract + Vitamin E

reduce brassiness

Prevent blonde or bleached hair from having unwanted brassy/orange/yellow tones by neutralizing with purple pigments

***Note: This hair goal is very unique in meaning you will receive a deep purple colored shampoo, which is designed primarily for those with bleached blonde hair or blonde highlights***

Yuzu Fruit Extract + Violet Pigments

3. choose your fragrance

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fragrance

fragrance strength

4. choose name & color

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SHAMPOO COLOR

0123456789

CONDITIONER COLOR

0123456789

*note: Slight variations in color may occur due to your formula’s unique blend of natural ingredients. That means, like you, each bottle is one-of-a-kind!

5. pick a size

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shampoo + conditioner set

(silicone-free)

frequency

cancel anytime

clean, science-backed ingredients

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ingredients

All Function of Beauty products are formulated without sulfates, parabens, phthalates, or gluten, and are always certified vegan and cruelty-free.

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recommended use

Wet hair and apply to brassy areas for 2-3 minutes or longer if you are experiencing significant brassiness. Rinse thoroughly, and follow with your Function of Beauty conditioner.

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great for...

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

the people have spoken

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got questions?

Who is it good for?

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

Why is my hair brassy?

“Brassiness” refers to the yellow/orange undertones that naturally occur after color-treated or naturally blonde hair is exposed to the environment—that includes everything from the sun to unfiltered shower water to swimming in salt or chlorinated water. Brassiness can also cause your color to become dull, faded, or lackluster.

How does purple shampoo work?

Our purple toning shampoo is formulated with deep violet pigments that help neutralize the yellow/orange tones in your hair so that it appears cool, fresh, and vibrant.