31,944 reviews
reduces brassiness
reduces brassiness

custom purple shampoo

Available in 8oz and 16oz sizes
$29 - $36
  • Formulated with deep purple pigments to help tone out harsh, brassy tones in blonde, bleached, or highlighted hair.
  • Enhances shine and extends the life of your color.
  • Fully customizable according to your unique hair type, hair goals.
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1/3

ingredients

All Function of Beauty products are formulated without sulfates, parabens, phthalates, mineral oils, or gluten. Our products are also all certified vegan and cruelty-free.

2/3

recommended use

Wet hair and apply to brassy areas for 2-3 minutes or longer if you are experiencing significant brassiness. Rinse thoroughly, and follow with your Function of Beauty conditioner.

3/3

great for...

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

the people have spoken

4.8 / 5
31,944 reviews

got questions?

Who is it good for?

Purple shampoo is specially formulated for those with blonde, gray, highlighted, bleached, or balayage hair colors.

Why is my hair brassy?

“Brassiness” refers to the yellow/orange undertones that naturally occur after color-treated or naturally blonde hair is exposed to the environment—that includes everything from the sun to unfiltered shower water to swimming in salt or chlorinated water. Brassiness can also cause your color to become dull, faded, or lackluster.

How does purple shampoo work?

Our purple toning shampoo is formulated with deep violet pigments that help neutralize the yellow/orange tones in your hair so that it appears cool, fresh, and vibrant.
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