A customized purple mask designed to deeply condition dry, damaged strands and tone brassy hues on blonde, silver, gray, or highlighted hair - for cooler color and healthier hair, no compromises.
Reduces brassiness and yellow tones, for cooler blonde or gray color after just one wash.
Deeply nourishes dry, damaged hair, smoothes and reduces frizz with customized conditioning ingredients.
Protects hair from heat damage, chlorine, sun, pH-unbalanced water and other hair color aggressors.
Combined in a unique blend created just for your hair, every purple mask formula starts with these three ingredients:
Neutralizing Violet Pigments
Reduces brassiness for a cooler tone in blonde + grey hair.
Shea Butter
Nourishes hair with rich, creamy, moisturizing properties.
Argan Oil
Hydrates, nourishes, and softens hair while boosting shine.
After shampooing, apply to towel-dried hair and massage through to ends. Leave on for 5-10 minutes. Rinse thoroughly. For more intense results, leave on for up to 15 minutes.
Rinse your tub, shower, or sink well afterward to prevent staining.
We suggest applying your custom purple product on a test strand of hair before using on your whole head.
Highlighted Blondes, Dyed or Natural Gray Hair
Recommended Routine: Purple Shampoo & Purple Mask
How to Use: Use Custom Purple Shampoo every other wash. For natural gray hair, start with once per week. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning. Assess hair tone and increase to twice per week, if needed.
Colored Blondes
Recommended Routine: Purple Conditioner & Purple Mask
How to Use: Use Custom Purple Conditioner every other wash. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning.
Platinum Blondes
Recommended Routine: Purple Conditioner & Purple Mask
How to Use: Use Custom Purple Conditioner every other wash. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning. Increase weekly usage of Custom Purple Mask to twice per week, until desired tone is reached.
For more routine recommendations, shop Custom Purple Shampoo & Custom Purple Conditioner.
What if I use too much purple mask?
If you’ve overdone it, don’t stress—wash again with your regular shampoo.
What type of hair does purple mask work for?
Custom Purple Mask is ideal for blonde and silver or gray hair, whether natural or color-treated.
How do I create my custom purple mask?
Get started by taking the Function of Beauty hair quiz!
Do I need to use Function of Beauty’s purple shampoo or conditioner?
For best results, follow recommended usage and custom routine provided through the hair quiz. We recommend tailoring purple mask usage with your existing routine.
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less carbon than a typical shampoo
less waste than a typical shampoo
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested
Cruelty-Free
Sulfate-Free
Paraben-Free
100% Vegan
Dermatologist Tested