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woman with healthy, cool toned, blonde hair happily holds her purple hair mask.
Customized Purple Shampoo, Conditioner and Hair Mask on a white background.
Images of raw ingredients. Argan Oil hydrates, nourishes and softens hair while boosting shine. Molasses boosts hair's hydration and softness. Shea Butter nourishing and moisturizing. Neutralizing violet pigment reduces brassiness for a cooler tone in Blonde + gray hair.
back of head before and after of cool-toned blonde. 91% agreed hair felt more conditioned. 87% agreed hair color looked brighter.

Custom Purple Hair Mask

A customized purple mask designed to deeply condition dry, damaged strands and tone brassy hues on blonde, silver, gray, or highlighted hair - for cooler color and healthier hair, no compromises.

Key Benefits

  • Reduces brassiness and yellow tones, for cooler blonde or gray color after just one wash.

  • Deeply nourishes dry, damaged hair, smoothes and reduces frizz with customized conditioning ingredients.

  • Protects hair from heat damage, chlorine, sun, pH-unbalanced water and other hair color aggressors.

  • Key Ingredients

    Combined in a unique blend created just for your hair, every purple mask formula starts with these three ingredients:

    Neutralizing Violet Pigments

    Reduces brassiness for a cooler tone in blonde + grey hair.

    Shea Butter

    Nourishes hair with rich, creamy, moisturizing properties.

    Argan Oil

    Hydrates, nourishes, and softens hair while boosting shine.

    How to Use

    After shampooing, apply to towel-dried hair and massage through to ends. Leave on for 5-10 minutes. Rinse thoroughly. For more intense results, leave on for up to 15 minutes.

    Rinse your tub, shower, or sink well afterward to prevent staining.

    We suggest applying your custom purple product on a test strand of hair before using on your whole head.

    Ideal For

    Highlighted Blondes, Dyed or Natural Gray Hair

    Recommended Routine: Purple Shampoo & Purple Mask

    How to Use: Use Custom Purple Shampoo every other wash. For natural gray hair, start with once per week. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning. Assess hair tone and increase to twice per week, if needed. 

    Colored Blondes

    Recommended Routine: Purple Conditioner & Purple Mask

    How to Use: Use Custom Purple Conditioner every other wash. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning. 

    Platinum Blondes

    Recommended Routine: Purple Conditioner & Purple Mask

    How to Use: Use Custom Purple Conditioner every other wash. Use Custom Purple Mask once per week in place of your regular conditioner for deep conditioning. Increase weekly usage of Custom Purple Mask to twice per week, until desired tone is reached. 

    For more routine recommendations, shop Custom Purple Shampoo & Custom Purple Conditioner.

    FAQ

    What if I use too much purple mask?

    If you’ve overdone it, don’t stress—wash again with your regular shampoo.

    What type of hair does purple mask work for?

    Custom Purple Mask is ideal for blonde and silver or gray hair, whether natural or color-treated.

    How do I create my custom purple mask?

    Get started by taking the Function of Beauty hair quiz!

    Do I need to use Function of Beauty’s purple shampoo or conditioner?

    For best results, follow recommended usage and custom routine provided through the hair quiz. We recommend tailoring purple mask usage with your existing routine.

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    30-day Healthy Hair Guarantee

     

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    30-day Healthy Hair Guarantee

     

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    Haircare as Unique as You

    of sammy

    Curly Hair

    Medium

    Dry

    Beet Root Extract

    Helps prevent split ends, improves elasticity and moisturizes.

    Cactus Extract

    Fights free radicals and protects the hair from thermal heat damage.

    Quinoa Protein

    Rich in amino acids, helps ease styling and smooths hair.

    Personal + Proven Results

    This stuff is UNREAL! After just ONE use my hair felt better than it has in years.

    Sydney

    Our Impact

    60%

    less carbon than a typical shampoo

    10%

    less waste than a typical shampoo

    Cruelty-Free

     

    Sulfate-Free

     

    Paraben-Free

     

    100% Vegan

     

    Dermatologist Tested

     

    Cruelty-Free

     

    Sulfate-Free

     

    Paraben-Free

     

    100% Vegan

     

    Dermatologist Tested

     

    Cruelty-Free

     

    Sulfate-Free

     

    Paraben-Free

     

    100% Vegan

     

    Dermatologist Tested

     

    Cruelty-Free

     

    Sulfate-Free

     

    Paraben-Free

     

    100% Vegan

     

    Dermatologist Tested

     

    Cruelty-Free

     

    Sulfate-Free

     

    Paraben-Free

     

    100% Vegan

     

    Dermatologist Tested

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