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20% off your first large shampoo + conditioner set!

Use this award-winning, lightweight serum to help enhance shine, while smoothing frizz and flyaways. Proven to:

  • reduce frizz by 70%
  • increase shine by 26 times more than untreated hair
  • improve detangling by 75%
  • thermally protect hair from damage up to 400 degrees

take the hair quiz

order your custom hair serum now!

3oz$24.99

1. build your hair profile

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natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

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deep condition

Intense nourishment that softens processed, brittle hair into smooth, silky hair

Shea Butter + Avocado Oil

fix split ends

Instantly smooths ends while fortifying with moisture to help prevent future breakage

Black Oat Seed Extract + Beetroot Extract

hydrate

Locks in moisture to maintain smoothness and shine

Coconut Oil + Aloe Vera

replenish hair

Revives damaged, nutrient-depleted strands and protects from environmental stressors

Chestnut Extract + Rice Protein

strengthen

Promotes elasticity and resilience to support weak or damaged hair against breakage

Horsetail Extract + Evening Primrose Oil

color protection

Prevents dulling and fading and protects againts UV rays for lasting, vibrant color

Palm Fruit Extract + Rice Bran Oil

thermal protection

Shields hair against the damaging effects of heat styling

Grapeseed Oil + Linseed Extract

anti-frizz

Softens texture and hydrates hair to smoothe and prevent static, even in humidity

Tamarind Extract + Moroccan Argan Oil

curl definition

Helps keep natural curls bouncy, smooth, and manageable

Chia Seed + Linseed Extract

shine

Adds reflection and gloss to dull, lackluster hair without weighing it down

Acai Oil + Amazonian Babassu Oil

straighten

Infuse hair with a biolipid complex to smooth, soften, and fight humidity

Sunflower Seed Oil + Passion Fruit Oil

3. choose your fragrance

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fragrance

fragrance strength

4. formula customization

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hair serum

Pricing Options

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ingredients

Formulated with a hair-healthy blend of argan, jojoba, and sunflower oils, and a custom blend of natural ingredients depending on your hair goals.

take the hair quiz
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recommended use

Warm a small amount of product in your hands and apply to wet or damp hair. Using your fingers, distribute the product evenly from the mid-shaft to ends, working your way through the length of your hair. Make sure to avoid the roots. Do not rinse out, and style as you’d like!

design your formula
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what is hair serum?

Not to be confused with hair oil, hair serum is a silicone-based styling product that is designed to coat the surface of the hair to help impart added shine, smoothness, hydration, and humidity + pollution protection.

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high-performing, personalized formulas

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got questions?

How does the serum work?

Our serum creates a light film that coats the damaged cuticles to make hair appear less frizzy while also preventing moisture loss. This film also reflects light and gives hair shine and luster (aka that gorgeous glass hair look).

Will it make my hair oily?

Your customized hair serum is meant to be applied to the ends and mid-shaft, avoiding the scalp entirely. If you’re using the small recommended amount, it should not make the hair oily. Be sure to also start with just a small amount and add more only where needed!

Can I use it in addition to leave-in conditioner?

Yes, leave-in conditioner and serum are a great pair! Our leave-in conditioner protects, hydrates, and conditions the hair, while the serum seals in the moisture and provides a glossy finish with ingredients like argan oil, jojoba oil, annatto oil, and sunflower oil.

How often should I use it?

You can use the hair serum as often as you like; just be sure to avoid your roots while styling!
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