skip to content
over 110,000 five-star reviews!

Use this award-winning, lightweight serum to help enhance shine, while smoothing frizz and flyaways. Proven to:

  • reduce frizz by 70%
  • increase shine by 26 times more than untreated hair
  • improve detangling by 75%
  • thermally protect hair from damage up to 400 degrees

take the hair quiz

order your custom hair serum now!

3oz$34.99

1. build your hair profile

section completed

natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

section completed

deep condition

Moisturize and deeply condition dry damaged hair from the inside out, restoring hydration lost from heat and/or chemical processing.

Shea Butter + Avocado Oil

fix split ends

Smooth and coat your split ends for a sleek hair surface while building moisture content to minimize future split ends.

Black Oat Seed Extract + Beetroot Extract

hydrate

Restore your hair’s moisture balance, prevent future moisture loss and treat your hair with long-lasting hydration.

Coconut Oil + Aloe Vera

replenish hair

Replenish damaged, nutrient-depleted strands and protect your hair from environmental stressors.

Chestnut Extract + Rice Protein

strengthen

Increase your hair’s resilience and elasticity, stimulate healthy hair growth and protect your hair from breakage.

Horsetail Extract + Evening Primrose Oil

color protection

Protect your hair from damaging UV rays, prevent dulling and fading, and enhance your strands for optimum color uptake and retention for lasting, vibrant color.

Palm Fruit Extract + Rice Bran Oil

thermal protection

Moisturize and condition heat damaged hair while protecting strands from future damage caused by thermal styling.

Grapeseed Oil + Linseed Extract

anti-frizz

Hydrate and soften hair texture while protecting strands from frizz, static and breakage.

Tamarind Extract + Moroccan Argan Oil

curl definition

Enhance and define your natural curls to achieve smoother texture and improve overall manageability.

Chia Seed + Linseed Extract

shine

Enhance your hair’s natural shine, luster and reflection while improving your overall hair health without weighing hair down.

Acai Oil + Amazonian Babassu Oil

straighten

Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.

Sunflower Seed Oil + Passion Fruit Oil

3. choose your fragrance

section completed

fragrance

fragrance strength

4. formula customization

section completed

hair serum

Pricing Options

FREE shipping on all orders!
1/3

ingredients

Formulated with a hair-healthy blend of argan, jojoba, and sunflower oils, and a custom blend of natural ingredients depending on your hair goals.

take the hair quiz
2/3

recommended use

Warm a small amount of product in your hands and apply to wet or damp hair. Using your fingers, distribute the product evenly from the mid-shaft to ends, working your way through the length of your hair. Make sure to avoid the roots. Do not rinse out, and style as you’d like!

design your formula
3/3

what is hair serum?

Not to be confused with hair oil, hair serum is a silicone-based styling product that is designed to coat the surface of the hair to help impart added shine, smoothness, hydration, and humidity + pollution protection.

get started

clean, science-backed ingredients

Cruelty-free badge Cruelty-free badge Cruelty-free badge Cruelty-free badge Cruelty-free badge

the people have spoken

Review stars

got questions?

How does the serum work?

Our serum creates a light film that coats the damaged cuticles to make hair appear less frizzy while also preventing moisture loss. This film also reflects light and gives hair shine and luster (aka that gorgeous glass hair look).

Will it make my hair oily?

Your customized hair serum is meant to be applied to the ends and mid-shaft, avoiding the scalp entirely. If you’re using the small recommended amount, it should not make the hair oily. Be sure to also start with just a small amount and add more only where needed!

Can I use it in addition to leave-in treatment?

Yes, leave-in treatment and serum are a great pair! Our leave-in treatment protects, hydrates, and conditions the hair, while the serum seals in the moisture and provides a glossy finish with ingredients like argan oil, jojoba oil, annatto oil, and sunflower oil.

How often should I use it?

You can use the hair serum as often as you like; just be sure to avoid your roots while styling!
order now