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20% off your first large shampoo + conditioner set!

Use this intensive deep-conditioning treatment weekly for an extra boost of nourishment. Proven to:

  • Hydrate dry, damaged, or otherwise lackluster hair
  • Deliver an optimal blend of nutrients to help give hair the moisture it needs
  • Provide an extra boost of your selected hair goals

take the hair quiz

order your custom hair mask now!

7.5oz$19.99

1. build your hair profile

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natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

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deep condition

Intense nourishment that softens processed, brittle hair into smooth, silky hair

Shea Butter + Avocado Oil

fix split ends

Instantly smooths ends while fortifying with moisture to help prevent future breakage

Black Oat Seed Extract + Beetroot Extract

hydrate

Locks in moisture to maintain smoothness and shine

Coconut Oil + Aloe Vera

replenish hair

Revives damaged, nutrient-depleted strands and protects from environmental stressors

Chestnut Extract + Rice Protein

strengthen

Promotes elasticity and resilience to support weak or damaged hair against breakage

Horsetail Extract + Evening Primrose Oil

color protection

Prevents dulling and fading and protects againts UV rays for lasting, vibrant color

Palm Fruit Extract + Rice Bran Oil

thermal protection

Shields hair against the damaging effects of heat styling

Grapeseed Oil + Linseed Extract

anti-frizz

Softens texture and hydrates hair to smoothe and prevent static, even in humidity

Tamarind Extract + Moroccan Argan Oil

curl definition

Helps keep natural curls bouncy, smooth, and manageable

Chia Seed + Linseed Extract

shine

Adds reflection and gloss to dull, lackluster hair without weighing it down

Acai Oil + Amazonian Babassu Oil

straighten

Infuse hair with a biolipid complex to smooth, soften, and fight humidity

Sunflower Seed Oil + Passion Fruit Oil

3. choose your fragrance

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fragrance

fragrance strength

4. choose name & color

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+ free shipping and more!

Hair Mask COLOR

Pricing Options

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ingredients

Formulated with a hair-healthy blend of Japanese sake extract, argan oil, jojoba ester oil, and a custom blend of natural ingredients depending on your hair goals.

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recommended use

After shampooing and conditioning, coat your strands with the mask, ensuring an even application from the mid-shafts to the ends. Leave on for the recommended amount of time, then rinse. For the best results, use once or twice a week.

design your formula
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great for...

Hair mask is recommended for all hair types as a hydrating and deep conditioning treatment. For those with dry, damaged, or over-processed hair, try using it in lieu of your daily conditioner.

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high-performing, personalized formulas

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got questions?

How is hair mask different than my regular conditioner?

While our in-shower conditioners are chock full of hydrating and conditioning ingredients, the custom hair mask is formulated with higher active levels of oils & conditioning agents. Allowing it to rest on the hair for extended periods of time will provide better cuticle penetration and help heal the cortex. This product is mainly intended for people with more dry, damaged hair, although it can be used by all hair types.

How can I tell if my hair is damaged?

While hair damage can mean a number of different things, the most common signs of it include hair that is dull, rough in texture, dry, extremely tangled, or showing signs of split ends and breakage.

What is the difference between hair mask and choosing a deep conditioning or hydrating goal?

The hair mask is formulated with higher levels of unique active ingredients such as argan oil, Japanese sake, and jojoba ester oil, as well as more conditioning agents than you’d get in our regular hydrate and deep condition hair goals. Allowing the product to rest on the hair for an extended amount of time will provide better cuticle penetration and help heal the cortex, which will ultimately help improve your overall hair health.

I have fine hair, is hair mask good for me?

Yes, like all of our products, the hair mask is 100% customized to work for your specific hair type. We do however recommend avoiding your scalp when applying the mask to ensure it doesn’t weigh your hair down.

Do you apply hair mask to your entire head?

We recommend applying the mask from the mid-shaft to the ends of your hair, combing through with a wide-toothed comb for even application. Be sure to also avoid the roots to help maintain volume!

Could I leave it in overnight?

No, we do not recommend leaving the mask on overnight.
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