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over 110,000 five-star reviews!

Use this intensive deep-conditioning treatment weekly for an extra boost of nourishment. Proven to:

  • Hydrate dry, damaged, or otherwise lackluster hair
  • Deliver an optimal blend of nutrients to help give hair the moisture it needs
  • Provide an extra boost of your selected hair goals

take the hair quiz

order your custom hair mask now!

7.5oz$29.99

1. build your hair profile

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natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

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deep condition

Moisturize and deeply condition dry damaged hair from the inside out, restoring hydration lost from heat and/or chemical processing.

Shea Butter + Avocado Oil

fix split ends

Smooth and coat your split ends for a sleek hair surface while building moisture content to minimize future split ends.

Black Oat Seed Extract + Beetroot Extract

hydrate

Restore your hair’s moisture balance, prevent future moisture loss and treat your hair with long-lasting hydration.

Coconut Oil + Aloe Vera

replenish hair

Replenish damaged, nutrient-depleted strands and protect your hair from environmental stressors.

Chestnut Extract + Rice Protein

strengthen

Increase your hair’s resilience and elasticity, stimulate healthy hair growth and protect your hair from breakage.

Horsetail Extract + Evening Primrose Oil

color protection

Protect your hair from damaging UV rays, prevent dulling and fading, and enhance your strands for optimum color uptake and retention for lasting, vibrant color.

Palm Fruit Extract + Rice Bran Oil

thermal protection

Moisturize and condition heat damaged hair while protecting strands from future damage caused by thermal styling.

Grapeseed Oil + Linseed Extract

anti-frizz

Hydrate and soften hair texture while protecting strands from frizz, static and breakage.

Tamarind Extract + Moroccan Argan Oil

curl definition

Enhance and define your natural curls to achieve smoother texture and improve overall manageability.

Chia Seed + Linseed Extract

shine

Enhance your hair’s natural shine, luster and reflection while improving your overall hair health without weighing hair down.

Acai Oil + Amazonian Babassu Oil

straighten

Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.

Sunflower Seed Oil + Passion Fruit Oil

3. choose your fragrance

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fragrance

fragrance strength

4. choose name & color

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Hair Mask COLOR

Pricing Options

FREE shipping on all orders!
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ingredients

Formulated with a hair-healthy blend of Japanese sake extract, argan oil, jojoba ester oil, and a custom blend of natural ingredients depending on your hair goals.

take the hair quiz
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recommended use

After shampooing and conditioning, coat your strands with the mask, ensuring an even application from the mid-shafts to the ends. Leave on for the recommended amount of time, then rinse. For the best results, use once or twice a week.

design your formula
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great for...

Hair mask is recommended for all hair types as a hydrating and deep conditioning treatment. For those with dry, damaged, or over-processed hair, try using it in lieu of your daily conditioner.

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clean, science-backed ingredients

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the people have spoken

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got questions?

How is hair mask different than my regular conditioner?

While our in-shower conditioners are chock full of hydrating and conditioning ingredients, the custom hair mask is formulated with higher active levels of oils & conditioning agents. Allowing it to rest on the hair for extended periods of time will provide better cuticle penetration and help heal the cortex. This product is mainly intended for people with more dry, damaged hair, although it can be used by all hair types.

How can I tell if my hair is damaged?

While hair damage can mean a number of different things, the most common signs of it include hair that is dull, rough in texture, dry, extremely tangled, or showing signs of split ends and breakage.

What is the difference between hair mask and choosing a deep conditioning or hydrating goal?

The hair mask is formulated with higher levels of unique active ingredients such as argan oil, Japanese sake, and jojoba ester oil, as well as more conditioning agents than you’d get in our regular hydrate and deep condition hair goals. Allowing the product to rest on the hair for an extended amount of time will provide better cuticle penetration and help heal the cortex, which will ultimately help improve your overall hair health.

I have fine hair, is hair mask good for me?

Yes, like all of our products, the hair mask is 100% customized to work for your specific hair type. We do however recommend avoiding your scalp when applying the mask to ensure it doesn’t weigh your hair down.

Do you apply hair mask to your entire head?

We recommend applying the mask from the mid-shaft to the ends of your hair, combing through with a wide-toothed comb for even application. Be sure to also avoid the roots to help maintain volume!

Could I leave it in overnight?

No, we do not recommend leaving the mask on overnight.
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