function of beauty.
the world’s most customizable hair care and body care brand made for you (and only you).
Apparently, trillions of unique formulations for your specific hair care, and body care needs.
There are 8 billion of you on the planet, each with your own hair, skin, mood, style, and preferences. So we can assume you all want to treat your hair, and care for your body in the same way, right? Yeah, that seemed off to us, too.
Call us crazy, but we think it takes more than just one or two formulas to please all of those unique individuals. That’s where we come into play.
We’re throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind.
With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it. Because, who knows what you need more than you?
We don't let "that’s the way it’s always been done" interfere with what could be. We take risks, break rules, and are constantly iterating to find new and improved ways of doing things.
"Good enough," is never good enough. From our sustainability measures to the products that we make, we're always looking for better solutions and new ways to challenge the status quo. Like you, we're a work in progress and we’re constantly striving to improve everything that we do.
Whether it's your particular beauty needs, your idea for a new product, or your thoughts on a formula, your feedback is essential to everything that we do (no really, we can’t make products without it).
We may be really into science and algorithms, but that doesn't mean we take ourselves too seriously. We're all about having fun with hair care routines (and life), brightening up bathrooms, and making wash days more enjoyable. After all, there's a lot of serious stuff in the world, but shampoo doesn’t have to be one of them.