over 30,000 five-star reviews!

Function of Beauty —
Personalized Haircare
That's as Unique as You

Upgrade your haircare routine with luxuriously scented, all-natural products developed for your specific needs. Function of Beauty products are customized for your unique hair type and texture, using algorithms created by world-class scientists.

Sarah Smith - 31 May 2019

Take the quiz to design your own Function of Beauty formula that's customized to your hair needs.

Subscribe and Save 20% off your First Order

Coupon Code: HLOPQL

200,000 People Like

What Function of Beauty
Shampoo and Conditioner
Can Do For You

It's easy to get lost in a sea of haircare products that claim to be right for your hair type. Stop the endless search for the right shampoo and conditioner and take the hair quiz to design your own Function of Beauty formula. It took two engineers from MIT years to develop the algorithm that's used to create these haircare formulas. There are 54 trillion possible formulas, so your customized haircare is truly one-of-a-kind. The bottles come printed with your name for an elegant, Instagram-worthy finishing touch.

Take the hair quiz and create your personalized haircare products. Design your one-of-a-kind haircare formula and customize it with your favorite fragrance.

Customize Your Products with Luxurious Scents and Colors

These products transform washing your hair into a multisensory self-care experience. You can choose to have your shampoo and conditioner infused with a custom scent to match your lifestyle, or you can choose the unscented option. The six scents include tropical aromas, classic florals and fruity fragrances, each of which invokes a different mood. Customize your products with one of the eight color options, or go dye-free. You can make your shampoo and conditioner the same color, or you can make each one a different color.

You can feel good about treating your hair to Function of Beauty products because they're cruelty-free and vegan. They're also non-toxic and sulfate-free to gently cleanse, nourish and hydrate your strands. Top influencers like @thaliabree and @imadamejay are raving about these personalized products, which have been featured by media outlets such as Buzzfeed, Bustle, Elite Daily and Refinery29. See what the hype is about by creating your own customized haircare set and get ready for your hair to be #goals.

*Results after using shampoo and conditioner with leave-in treatment

The essential oils felt tingly and refreshing on my scalp and smelled amazing. The texture of the shampoo feels less chemical-y, and my hair felt healthier after just a couple of uses. This is exactly what I wanted in a shampoo and conditioner. Buzzfeed

Design your personalized shampoo and conditioner formulas by taking the hair quiz. It's fast, fun and easy to create your haircare formula based on your hair type, hair goals and preferences.

Create Your Formula in 2 Minutes

Build your Hair Profile
Although the hair quiz is comprehensive, it only takes 2 minutes to complete. The first step is choosing your hair's type from four options — straight, wavy, curly or coily. Then, choose whether your hair is fine, medium or coarse in texture. The next step is selecting your current level of scalp moisture, which can be dry, normal or oily.

Select your Hair Goals
The next step is to identify between one and five hair goals. Options include everything from strengthening and lengthening to reducing frizz, soothing scalp and reducing brassiness. Under each goal are listed key ingredients. For example, key ingredients for deep conditioning include shea butter and avocado oil, while those for curl definition include chia seed extract and linseed oil.

Customize Your Formula
After identifying your hair goals, it's time to select your fragrance. Select from an array of options, such as nude (p)each and (fl)ower to the people. When you choose a fragrance, you'll see its notes and the mood it invokes. For example, feeling (f)ineapple offers beach vacation vibes with notes of pineapple and coconut. You'll also choose your fragrance strength from the following options: light, medium or strong.

The final portions of the quiz involve personalizing your bottles with your name and choosing the color of your products from a wide range of hues and shades. Like every ingredient in Function of Beauty products, the colors used are natural and non-toxic. If you want dye-free shampoo and conditioner, that's an available option as well.

Treat Yourself or Someone Special
After you're done with the hair quiz, be sure to check out the extras that can be added to your order, such as travel bottles that let you take your haircare anywhere. You might also like the new leave-in conditioner, which detangles and protects against damage.

There are even gift-giving options, so you can treat someone special to their own personalized shampoo and conditioner set. You can opt for traditional gift card, print a gift certificate at home or email your recipient a digital gift card, so even the gift-giving process is customized to suit your needs.

Take the hair quiz and create your personalized haircare products. Design your one-of-a-kind haircare formula and customize it with your favorite fragrance.

I'm just obsessed. I got so many compliments on my hair after using my shampoo and conditioner. The smell is amazing, everything is amazing!”


“ So good! Function of beauty nailed all of my hair goals after the very first wash. I have nordic white colored hair that I bleach on my own that I believed was unrepairable for the longest time.”


“ Normally I would not spend nearly 40 bucks on shampoo and conditioner. No way, No how. I was on Instagram last summer.”


“ I like it a lot! It smells amazing, my hair is easy to brush out! The only thing that’s kinda sad is that my hair gets superoily after one day.”


“ I love the formula! A little really does go a long way with this shampoo and conditioner. I love the scent and colours but I do feel I wash my hair more with this than my old shampoo”


“ after using this shampoo and conditioner twice, my hair has been so soft. the only downside is the peach scent is odd.”


“ My hair feels absolutely amazing!”


“Unbelievably impressed. This shampoo has enhanced my curl, softened my straw like texture and smells amazing. I feel like I’ve been to the hairdressers every time, can’t really believe it!”


“ Love love love!! I've tried so many shampoos and conditioners looking for THIS ONE!! The smell, the silkiness it gives, the purple formula, it all rocks! Way better than the Monat purple!”


Our Happy Hair Guarantee

It's our mission to make products that are as unique and wonderful as you. If for some reason we're unable to address your concerns with a free one-time reformulation, we can process a full refund within 30 days of delivery of your first order

Subscribe and Save 20% off your First Order

Coupon Code: HLOPQL

Facebook Reviews & Ratings

  • Kimmi Rose Love my shampoo but wish I would have gotten a different scent but the results really work. My hair awesome after one wash!

  • Vannessa Scoggins I love function of beauty. I've been using if for over a month. My hair is so soft, silky and healthy looking. I get compliments on my hair all the time. I was only using biolage but now I think I'm hooked on this. I have two different sets right now. My fav set is the purple shampoo for blondes and I chose eucalyptus scent and my other goals were volumize, color protect, anti frizz and hydrate. My platinum blonde still looks amazing 2 months after last color. I also have regular shampoo that I alternate. I chose the scent forshore which smells like coppertone, looove the scent. With biolage it was a hit and miss with good hair days but every time I use function of beauty I have a good hair day. I don't think I ever want to go back to biolage.

  • Stephanie Schrimpsher I was skeptical about this as I have hypothyroidism and it takes a good shampoo & conditioner for my hair, but I have been using Function of Beauty for almost 2 weeks now & I couldn't be happier! I love this stuff!

Design your haircare formula by taking the hair quiz

Create a shampoo and conditioner set designed to help you meet your hair goals, then add a luxurious fragrance with options ranging from fruity to floral or go unscented.