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MEET CO-WASH + free satin scarf

the world leader
in customizable
beauty

100% custom hair, skin,
and body care.

first, take the hair quiz

personalized
performance skincare

a high-potency serum designed to reach your skin goals
and improve + adapt with you
  • proven skin results
  • advanced, science-backed ingredients
  • cruelty-free, sustainably focused

Create your custom ritual

how it works

1/3 you take the quiz
You tell us a little about your hair, body, or skin, then choose your goals, fragrance, and name of your unique formula. There are trillions of possible formulations, but only one Function of YOU.
take the hair quiz
How it works step 1 image
2/3 we formulate + customize
We process your answers to determine the unique blend of clean ingredients needed to address your specific needs, goals, and preferences (because sometimes you need a team of eco-conscious MIT-trained scientists + engineers to help you with your care regimen).
design your hair formula
How it works step 2 image
3/3 You part ways with drugstore products for good
Once completed, your formula(s) are delivered right to your door along with extra good stuff (think: pumps, stickers, gifts, personalized regimen card). We hope you like compliments ☺
get started
How it works step 3 image

clean, science-
backed ingredients

Every product we formulate is free of sulfates, parabens, phthalates, mineral oils, gluten, and is always vegan + cruelty-free.

Cruelty-free badge
Vegan badge
Paraben and Sulfate-free badge
Sustainability focused badge
Made in the USA badge
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