over 29,000 five-star reviews!

hair care
personalized

shampoo + conditioner
as unique as you

start the hair quiz

how it works

1/3 you take the hair quiz
Tell us a little about your hair, then choose the color, fragrance, and name of your unique formula. There are 54 trillion possible formulations, but there is only one Function of YOU!
take the quiz
How it works step 1 image
2/3 we formulate + customize
We process your answers to determine the unique blend of clean ingredients needed to address your specific needs, hair goals, and preferences (because sometimes you need a team of eco-conscious MIT-trained scientists + engineers to help you out with your frizzy hair).
design your formula
How it works step 2 image
3/3 you achieve major #hairgoals
Once completed, your formula will be delivered right to your door along with our free bottle pumps, stickers, and a personalized regimen card. We hope you like compliments ☺
get started
How it works step 3 image

clean, science-
backed ingredients

Every product we formulate is free of sulfates, parabens, phthalates, mineral oils, gluten, and is always vegan + cruelty-free.

Cruelty-free badge
Vegan badge
Paraben and Sulfate-free badge
Sustainability focused badge
Made in the USA badge

hot off the press

Green quote icon
start the quiz