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20% off your first large shampoo + conditioner set!

the world leader
in customizable
beauty

100% CUSTOM HAIR, SKIN, AND BODY CARE. take the hair quiz Or take the skin quiz
Cruelty-Free

73,000 5-star reviews

hear from customers

high-performing, personalized formulas

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how it works

the customization process

1/3 you take the quiz
You tell us a little about your hair, choose your goals, fragrance, and color, and then name your unique formula.
How it works step 1 image
2/3 we formulate + customize
Our in-house chemists create your 100% custom formula based on your answers, and individually fill it.
How it works step 1 image
3/3 you experience the benefits of custom hair care
Your formula(s) are delivered right to your door, along with extra good stuff (think: pumps, stickers, gifts, + a personalized regimen card).
How it works step 1 image
start customizing
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your hair deserves all of the exclusives

  • Get 20% off your first large shampoo + conditioner set
  • Free shipping as always!
  • EXTRA customization
  • Exclusive access to launches + deals
  • Product testing (be the first!)
  • Maximum flexibility: access to large and small sizes + single bottles
get major perks

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