a burst of color: flamingo is here

the world leader in
customizable beauty

100% custom hair, skin,
and body care.

first, take the hair quiz or, take the skin quiz
Skin Products Skin Products

face it

we couldn't stop at hair

Take the skin quiz and get your one-in-three-billion, complete, skin routine.

let's talk skin


where extra perks and attention let you not only embrace your goals and changes, but own them.

get 10% off forever become an FWB

how it works

1/3 you take the quiz
You tell us a little about your hair, body, or skin, then choose your goals, fragrance, and name of your unique formula. There are trillions of possible formulations, but only one Function of YOU.
take the hair quiz
How it works step 1 image
2/3 we formulate + customize
We process your answers to determine the unique blend of clean ingredients needed to address your specific needs, goals, and preferences (because sometimes you need a team of eco-conscious MIT-trained scientists + engineers to help you with your care regimen).
design your hair formula
How it works step 2 image
3/3 You part ways with drugstore products for good
Once completed, your formula(s) are delivered right to your door along with extra good stuff (think: pumps, stickers, gifts, personalized regimen card). We hope you like compliments ☺
get started
How it works step 3 image

clean, science-
backed ingredients

Every product we formulate is free of sulfates, parabens, phthalates, mineral oils, gluten, and is always vegan + cruelty-free.

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Paraben and Sulfate-free badge
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