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find us exclusively at Target

function x Target logo

We're shaking up your favorite store with custom hair care. Here’s how it works at Target.

Shop now at Target.com

step 1

Choose your product bases for your natural hair type (straight, wavy, curly, or coily).

Straight hair formula bottle Wavy hair formula bottle Curly hair formula bottle Coily hair formula bottle

step 2

Choose up to 3 #hairgoal booster shots per product (out of 10 options)

anti-frizz
01 anti-frizz

with beetroot extract

soothe scalp
02 soothe scalp

with wood sugar

deep condition
03 deep condition

with apple fruit extract

volume
04 volume

with amaranth seed extract

color protection
05 color protection

with rice proteint

shine
06 shine

with amaranth leaf extract

curl definition
07 curl definition

with flaxseed oil

thermal protection
08 thermal protection

with sesame protein

lengthen
09 lengthen

with hops extract

strengthen
10 strengthen

with pea sprout extract

step 3

Then you snap (open your #hairgoal), pour (1 into each product), and shake or mix (to activate).

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snap
01 snap
pour
02 pour
shake or mix
03 shake or mix
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clean any way you mix it

recycled_bottles sulfate_free cruelty_free natural target_clean
Straight Hair Model Wavy Hair Model Curly Hair Model Coily Hair Model