Function of Beauty is the world’s first fully customizable hair care brand that allows you to create shampoos, conditioners, and styling products based on your individual hair type, hair goals, and aesthetic preferences (including color + fragrance). Founded by a dream team of world-class MIT engineers, cosmetic scientists, and developers, each product is individually formulated using the latest science and technology to help ensure that your formula is every bit as unique as you. We cater to all textures of hair, from straight to wavy, curly to coily, and formulate without sulfates and parabens to ensure that customers of all ethnicities and hair types can create a formula that fits their unique hair needs!
Find your perfect formula by taking the hair quiz here!
We define the different categories of hair type as:
Hair structure doesn’t refer to the number of hair strands you have, but rather the thickness of each individual strand.
This is the level of moisture/oil on your scalp:
Fragrances can definitely be subjective, but we like to think we have something for everyone.
We currently offer shampoo and conditioner, leave-in treatment, hair mask, hair serum, and a purple toning shampoo, all of which are fully customizable according to your hair type, hair goals, and aesthetic preferences. For more information on the individual products, please see below.