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Hair Mask — What Is It and How Do I Use It?

BY Ana Salazar

Hair masks are the perfect addition to your hair care regimen. No longer seen as a prestigious treatment exclusive to salons, hair masks have now evolved to target a wide range of hair goals and hair types. That being said, figuring out which one is right for you can be overwhelming. Here at Function of Beauty, we make it simple, giving you the chance to design your own custom hair mask to help nourish and hydrate your hair with a healthy blend of Japanese sake extract, argan oil, jojoba ester oil (+ a custom blend of naturally-derived and synthetic ingredients depending on your hair goals.)

Read on as we break down how you can get the most out of a custom hair mask. After all, there’s more to it than just deep conditioning. 

If you have coily hair… 

Apply custom hair mask to wet or damp hair (it can be after shampooing or after conditioning), starting from root to tip. That way, the product soaks up with ease. 

If you have really thick hair, we recommend parting your hair into four parts and thoroughly applying the mask to each section. Once you’ve applied the product, you’ll want to create heat on your curls so it penetrates your hair strands better. This can be done in a variety of ways, such as wrapping your hair in cling wrap, wearing a shower cap, or taking a steam shower (while wearing a shower cap). On average, hair masks can be left on the hair for 20-30 minutes, however, for this particular hair texture, they can be left on for about an hour.

How often you should use custom hair mask depends on your hair’s damage level. If your hair is healthy, semi-damaged, or semi-dry, we recommend using it once a week or once every other week. On the other hand, if your hair feels very damaged or very dry, we recommend applying it twice a week and then switching to once a week once you feel a difference in hair texture.

Click here for how to see if your hair is dry or damaged.

Top #3 Goals for Coily Hair:

  • Hydrate

  • Curl definition

  • Anti-frizz/Shine (2-way tie)

If you have curly hair…

Apply custom hair mask onto wet hair after shampooing, mainly on the lengths and ends. Depending on the length and thickness of your hair, you can separate your hair into sections for a smoother application.To further penetrate the hair strands, you can take a steam shower (while wearing a shower cap) or wrap your hair in a warm towel – as this creates heat and opens up the cuticle layers of the hair. Rinse out after 20-30 minutes.

For curly hair, we recommend using custom hair mask once or twice a week. 

Top #3 Goals for Curly Hair:

  • Anti-frizz

  • Curl definition

  • Hydrate

If you have straight hair…

Apply custom hair mask onto wet hair after shampooing or after conditioning, mainly on the lengths and ends. To further penetrate the hair strands, you can take a steam shower (while wearing a shower cap) or wrap your hair in a warm towel – as this creates heat and opens up the cuticle layers of the hair. For hair with little-to-no damage, we recommend rinsing out our custom hair mask after 5-10 minutes. If your hair is damaged, you can leave it on for up to 20 minutes. 

Top #3 Goals for Straight Hair:

  • Strengthen

  • Hydrate

  • Fix Split Ends/Shine (2-way tie)

If you have wavy hair… 

Apply custom hair mask onto wet hair after shampooing or after conditioning, mainly on the lengths and ends. To further penetrate the hair strands, you can take a steam shower (while wearing a shower cap) or wrap your hair in a warm towel – as this creates heat and opens up the cuticle layers of the hair. For hair with little-to-no damage, we recommend rinsing out our custom hair mask after 5-10 minutes. If your hair is damaged, you can leave it on for up to 20 minutes.

Top #3 Goals for Wavy Hair:

  • Anti-frizz

  • Strengthen

  • Fix Split Ends

The best part about our hair mask is that it’s customizable to your every need (+ year-round, too!). Whether you’re trying to fight frizz, add shine, or define your curls, our custom hair mask can help you achieve every single one of your hair goals while protecting your hair and giving it the moisture it craves!

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