Between all of the heat styling, over-processing, and aggressive washing that we put our hair through on an almost daily basis, it’s no wonder that our strands don’t always behave the way that we want them to. After all, we can hardly blame them for being dry, frizzy, and damaged when we fail to give them the proper care and protection that they deserve. The fact of the matter is, we put them through a lot, and now, it’s time we made it up to them. Enter, our new, 100% customizable hair mask and hair serum.
Officially launching today, the new hair mask and hair serum are the latest first-of-their-kind innovations to join Function of Beauty’s lineup of fully customizable hair care products since the launch of leave-in treatment earlier this year. Developed in-house by a team of world-class chemists, engineers, and data scientists, each product is specially formulated to address two of our customers’ biggest hair care concerns—added hydration and a desire for smoother, shinier looking hair—by offering both a targeted in-shower treatment and a post-shower styling solution.
First up, let’s discuss hair mask. Specially formulated with high levels of active ingredients like argan oil, Japanese sake, and jojoba ester oil, the intensive deep conditioning mask works to specifically address dry, damaged hair by providing a healthy dose of hydration and nourishment that your hair isn’t able to get from a daily conditioner alone. That’s because unlike a traditional conditioner, our hair mask is intended to be left on the hair for anywhere from three to twenty minutes (depending on the hair type), allowing the nutrients to penetrate deep within the strands so that your hair appears softer, shinier, and healthier in just one easy step.
As for your post-shower routine, that’s where hair serum comes into play. Formulated with an optimal blend of argan, annatto, jojoba, and sunflower oils, this lightweight finishing product is designed to help enhance shine, smooth frizz, and increase your hair’s overall manageability so that you can achieve the perfect Insta-worthy glass hair look that you’ve always craved. Best of all, unlike most hair serums on the market today, our hair serum is also safe to use across all hair types—yes, that includes fine hair too— as it’s not only been individually formulated for your specific hair type but is also surprisingly lightweight all on its own.
“We’ve been considering theses products since day one, as countless customers have asked us about them,” said Function of Beauty co-founder Zahir Dossa ahead of the launch. “ As a relatively new brand, we felt it was important to nail our core products first before moving into additional product expansions. Now that we have over 26,000 five-star reviews and bottles coming off the line every eight seconds in our factory in Catawissa, Pennsylvania, we felt that we were finally ready for the next step in shelfie domination. And, since we know that restoring softness and shine are priority “hair goals” for our customers, a mask + serum seemed like the ideal companions to add to our existing line of products.”
Like all Function of Beauty products, both the hair mask and hair serum are fully customizable, allowing customers to choose up to five hair goals to be added to their formula, along with the color (not available for serum), fragrance, fragrance strength, and name of their bottles. Each product is also specially designed to work in conjunction with your Function of Beauty shampoo, conditioner, and leave-in treatment, giving you yet another way to inject your hair with a daily dose of #hairgoal magic!