The Secret to Maintaining the Perfect Shade of Blonde

BY Alyssa Montemurro
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Blondes may have more fun, but when it comes to maintaining their vibrant color, it’s anything but easy. That’s because no matter how much time and money you spend crafting your perfect flaxen shade, it only takes a few weeks before your once bright, cool blonde has turned a dull, yellow-orange (read: brassy) hue. What’s a blonde to do? Easy—the answer is purple shampoo!

Wait—what’s purple shampoo?

Purple shampoo is exactly what it sounds like: it’s a shampoo formulated with temporary purple toning pigments that help keep unwanted brassy undertones away. Think of it in terms of a color wheel: purple is the direct opposite of yellow, which means that when applied to your hair, those deep violet pigments neutralize the underlying yellow-orange tones that like to spring up from time to time, thus returning your hair to its cool, fresh-from-the-salon status.

What causes brassiness?

Brassy undertones are caused by a wide range of factors, including exposure to things like UV rays, chlorine and salt water, heat styling, and harsh, hair-stripping ingredients, like sulfates and parabens. The drier and more damaged one’s hair is, the more susceptible it is to turning brassy, which is why color-treated blondes are especially prone to the problem.

Why do I need it?  

Easy: because purple shampoo can help extend the life of your color. That means fewer trips to the salon and less time and money wasted on perfecting your perfect shade. Score!

Why our customized purple shampoo?

While generic versions may be able to help rid your hair of its brassy tones, they can’t solve all of your hair goals, nor are they guaranteed to work for your unique hair type. With our customized purple shampoo though, you get to tell us exactly what you want out of it. Whether your hair is fine and straight or coarse and curly; whether you wish to add volume and oil control, or anti-frizz and deep condition, our formulas are all individually crafted to give you everything you want and nothing you don’t. Best of all, like all of our products, our purple shampoo is also free of any nasty sulfates, parabens, or toxins (we’re even vegan and cruelty-free!), so you can feel good about lathering, rinsing, and repeating.

How do I get my customized purple shampoo?

Just select the new “reduce brassiness” goal in the hair quiz, and you’re all set! Best of all, you still get to add four more goals to your formula, because let’s get real, we know you’ve got 99 hair goals and brassiness is only one of them.

Head here to start the hair quiz!

Still not sure if our purple shampoo is right for you? Slide a pic of your hair into our DM’s and we’ll give it to you straight!

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