The Hair Color Trends You’re Going to See Everywhere in 2020

BY Alyssa Montemurro
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As 2020 rolls in, we can’t help but feel like it may be time for a fresh start—particularly when it comes to our hair.  We’ve already set our #hairgoals for the year, but nothing seems to satisfy our desire for newness and change quite like experimenting with a new hair color. Luckily for us, 2020 has already provided a number of fresh, new hair color ideas that seem destined for trending status in the months ahead. From flattering brunette shades to Pantone’s electric color of the year, we’ve rounded up the five hair colors that are set to take over salons everywhere in 2020. If we were you, we’d book an appointment with your go-to colorist STAT!

Cinnamon Brown

It comes as little surprise to see that following the rise of fiery red shades in 2019, cinnamon brown has emerged as one of the most in-demand colors popping up across the internet as of late. Perfect for those who want to dip their toe in the red hair pool without totally giving up their brunette color, cinnamon brown is a rich, reddish-brown tone that provides depth, dimension, and warmth to any style—and bonus: it looks good on just about everyone! 

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Everyone loves a productive day 💫

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Buttery Blonde

If you’re over the bright, ashy blonde hues that have dominated the scene in the past couple of years, then 2020’s buttery blonde hues are for you. With tones ranging from light, iridescent gold to medium warm gold, buttery blonde hues give the hair a sunny, youthful look that’s also surprisingly low-maintenance, making it a hit with lazy girls everywhere.

Pantone Blue

Bright manic panic hues have been trending for some time now, but it looks like vibrant shades of blue may just steal the scene in 2020. The Pantone color of the year has already inspired a number of hairstylists to experiment with bold shades ranging from soft, Azure blue to deep navy, which all but guarantees that you’ll be seeing a lot more of the daring hue in the months ahead.

Cool Brunette

Warm, chocolate-caramel shades have dominated the brunette spectrum for several years now, but it appears all of that may change in 2020. Cool, ashy brown hues have been popping up everywhere, giving us raven-haired girls a fresh yet low-maintenance way to update our color in the new year. Opt for a more solid color with a focus on shine and gloss to successfully achieve the look. 

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Strawberry Blonde

Still looking for a way to experiment with those trendy red shades you’ve been seeing everywhere without going full Jessica Rabit? Consider strawberry blonde. The classic color is making a comeback as of late thanks in large part to its versatility and universally flattering tones. Laying somewhere between blonde and red, the warm blonde hue can contain a range of undertones from rose gold to copper, making it the perfect option for those looking to add some warmth and dimension to their strands, especially once spring hits.

Want to protect your new fall color so it stays healthy and vibrant all season long? Create your hair’s perfect shampoo and conditioner by taking the quiz here!

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