Celebrate
Individuality

We believe your shampoo and conditioner should be as unique as you and your hair.

Our Mission is You

You should have ownership and choice with the products you use. We put your name on your bottles because they’re developed and formulated for you. We celebrate you as the unique individual that you are; who you are and what you want - beyond your hair type, goals and preferences.

Chemists, Developers, & Engineers

It took years of world-class scientific research along with two MIT-educated engineers to leverage technology, develop proprietary algorithms, and analyze data to create products that are revolutionizing the beauty space.

12 Billion Combinations

Each set is uniquely formulated for you once you place your order, with no two products ever being the same.

Happy Hair Guarantee

We believe in your happiness and satisfaction above anything else. If you’re not completely satisfied with your set, we’ll reformulate it so that it’s as perfect as you.