We are rewriting the rules of beauty
— by putting you in charge.

about-us

Our Story

We were born from the belief that there is no one size fits all and that each person deserves a product just for them, tailored to their hair, skin types, goals, and preferences. Because we are rule breakers, scientists, data nerds and engineers at heart, we just decided to create it. Function of Beauty was born.

Our Founders

An MIT engineer with a PhD in sustainability, Zahir wanted to pioneer individualized haircare at scale. The solution? Empower customers to co-create their perfect formula.
Zahir Dossa
An MIT engineer with a PhD in sustainability, Zahir wanted to pioneer individualized haircare at scale. The solution? Empower customers to co-create their perfect formula.
An experienced industry chemist, Hien laid the groundwork we use to craft unique formulas powered by highly effective ingredients tailored for your needs and goals.
Hien Nguyen Kaplan
An experienced industry chemist, Hien laid the groundwork we use to craft unique formulas powered by highly effective ingredients tailored for your needs and goals.
An MIT engineer with expertise in supply chains and data science, Josh created our first-of-its-kind production facility and algorithm to make it a reality.
Josh Maciejewski
An MIT engineer with expertise in supply chains and data science, Josh created our first-of-its-kind production facility and algorithm to make it a reality.

Our Approach

We start with carefully chosen ingredients, selected for their safety and performance. We then design each unique formula to match your hair and skin type, structure, goals, and preferences. All our formulas are vegan, cruelty free and undergo a rigorous testing process that includes dermatologists and stylists. Our products are made to order in the US in our state-of-the-art facility.

Our Impact

We are committed to operate responsibly and work hard towards a more sustainable future.
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54%

REDUCED CARBON

Our shampoo and conditioner bottles are now made from 100% recycled plastic and are recyclable.
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10%

Lowered Emissions

We give priority to local sourcing in the US to minimize transportations. We constantly improve our process to reduce waste.

Our One-of-a-Kind Facility

1
Our one-of-a-kind production facility makes millions of different formulas.
2
Our proprietary algorithm creates your unique custom care on demand.
3
Your haircare is created fresh and shipped within hours of being bottled.
4
With an in-house facility and R+D center, we develop high-performing custom products.

We Support Women in STEM

Only 27% of those working in STEM are women. We are proud to partner with and support GirlStart to change that.
Learn More
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Function visits the campers

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Hands-on learning and fun

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The next gen of STEM enthusiasts

Join The Function Family

We are problem solvers. We are listeners. We are movers. Are you?
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