new
new
new
face it
we couldn't stop at hair
Take the skin quiz and get your one-in-three-billion, complete, skin routine.
let's talk skinthe world leader in
customizable beauty
100% custom hair, skin,
and body care.
100% custom hair,
skin, and body care.
customize from (hair) to toe
Your hair / skin / body type. Your formula. Your fragrance. You name it (literally).
how it works
1/3
you take the quiz
You tell us a little about your hair, body, or skin, then choose your goals, fragrance, and name of your unique formula. There are trillions of possible formulations, but only one Function of YOU.
take the hair quiz
2/3
we formulate + customize
We process your answers to determine the unique blend of clean ingredients needed to address your specific needs, goals, and preferences (because sometimes you need a team of eco-conscious MIT-trained scientists + engineers to help you with your care regimen).
design your hair formula
3/3
You part ways with drugstore products for good
Once completed, your formula(s) are delivered right to your door along with extra good stuff (think: pumps, stickers, gifts, personalized regimen card). We hope you like compliments ☺
get started
clean, science-
backed ingredients
Every product we formulate is free of sulfates, parabens, phthalates, mineral oils, gluten, and is always vegan + cruelty-free.
F.Y.I.
Formerly known as “The Trim,” F.Y.I. is your go-to source for self care news, inspiration, tips & tricks, and more!
