HOW WE FUNCTION

Your hair.
Your goals.
Your formula.

Customize My Formula

cruelty - free

sulfate - free

paraben-free

100% Vegan

Dermatologist Tested

HOW IT WORKS

Two Steps to
Custom Haircare

  1. You take a quick, two-minute quiz about your hair history, goals, and preferences.
  2. We formulate made-to-order, tailored haircare, prioritizing naturally-derived ingredients, and ship it to you.

Take the Quiz
Discover Our Products
Custom Shampoo

Haircare

Custom Shampoo

Starting at 89.00 NIS
Custom Conditioner

Haircare

Custom Conditioner

Starting at 89.00 NIS
Custom Hair Mask

Haircare

Custom Hair Mask

Starting at 79.00 NIS
Custom Leave-in Conditioner

Haircare

Custom Leave-in Conditioner

Starting at 79.00 NIS
Custom Hair Serum

Haircare

Custom Hair Serum

Starting at 79.00 NIS
Custom Co-Wash

Haircare

Custom Co-Wash

Starting at 79.00 NIS
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Clean. Vegan. Cruelty-Free.

The Function Standard

With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises. Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high-quality and testing standards.

Learn More

Browse by Category

FIND MYFORMULA

Haircare

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FIND MYFORMULA

Skincare

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FIND MYFORMULA

Bodycare

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Still Unsure?

Don’t stress. We've paved our quiz like a yellow brick road. Just a two-minute detour from your day, and spoiler: there's no Wicked Witch at the end, just perfect hair days.

CUSTOMIZE MYformula